Hyundai History & Hyundai Logo: What’s the Story?

January 29th, 2018 by

Hyundai Logo

Contact Us

Hyundai, a Korean company, was founded in 1967, but didn’t enter the American market until 1986. And despite the absence of a local plant, Hyundai is Canada’s #1 import car brand. Hyundai’s North American growth began with the opening of the Hyundai American Technical Center in Ann Arbor, Michigan, which strove to create pioneering automotive technologies. Here’s a quick timeline of some of Hyundai’s greatest accomplishments in North America:

  • 1996—introduction of the Tiburon, a sporty Hyundai Coupe featured in the video game series Need for Speed
  • 1999—new Santa Fe SUV debuted at the Detroit Motor Show, and is now a best-seller
  • 2006—J.D. Power and Associates ranked Hyundai just behind Porsche and Lexus in overall quality
  • 2008—Consumer Reports named Hyundai Santa Fe and Hyundai Elantra “top picks”
  • 2010—Consumer Reports named Hyundai the fourth-best automaker
  • 2012—Hyundai Elantra named North American Car of the Year at the North American International Auto Show

What Does the Hyundai Logo Mean?

“Hyundai” translates from Korean to “modernity,” which effortlessly ties into Hyundai’s slogan of “New Thinking, New Possibilities.” Hyundai cars are easily recognizable by the “H” logo on their grilles, which, of course, stands for the first letter of the company’s name—but that’s not all. It’s also a stylized image of two people shaking hands, representing Hyundai’s dedication to customer satisfaction. Silver expresses the sleekness and sophistication of the brand.

Experience Hyundai Today!

To learn more about Hyundai history, or to test drive a current model, contact us at River City Hyundai. Our finance team is on call to help you acquire the best Hyundai finance or Hyundai lease terms and rates possible! If you have questions about the benefits of leasing vs. financing, our phone lines are open every day of the week. We make it easy to buy and service a new or used Hyundai!

More from River City Hyundai

  • 2020 Hyundai Palisade SUV Sneak Peek

    Hyundai has brought a popular lineup of SUVs to families in Fort McMurray for years, and now they’re set to bring an all-new entry into the lineup in the form of the 2020 Hyundai Palisade. Sure, not all of the specs and features are out for this model, but River City Hyundai has the inside scoop on what…

  • What Does the Hyundai Warranty Cover?

    Your car warranty will protect you in the unlikely event that something goes wrong with your Hyundai on Cold Lake roads. Learn more about the car warranty coverage on Hyundai models at River City Hyundai in Edmonton. Vehicles with Hyundai Warranty Contact Us Powertrain Warranty Good for 5 years/100,000 km, the powertrain warranty covers replacement and/or…

  • 2018 Edmonton Motorshow Recap

    For more than 40 years, Western Canada has enjoyed the excitement and innovation that comes with the Edmonton Motorshow. At this event each year, auto enthusiasts can always expect to see close to 1,000 vehicles, all providing innovation in their own unique way. Plus, there are also interactive exhibits to enjoy like the driving zone…

Posted in News